Designers developing a new brand using a laptop, sketches and colour samples
Brand Identity

Create a brand people remember.

The logo is only the start. We shape the name, visual identity, website, words, domain, email and every part of how your business is presented.

Name
Identity
Website
Voice
Everything Else
A designer selecting colours and developing a visual identity
Strong branding starts with decisions, not decoration.
Before We Design Anything

Start with the right questions.

A business name and logo should not be chosen in isolation. We look at the complete business and where you want it to go.

01
Who are you trying to reach? The brand must connect with your target customers.
02
What should the business feel like? Personal, premium, practical, bold, traditional or completely different.
03
UK only or international? Your name must work in the countries and languages you may enter.
04
Is the right domain available? We look at available names and domains already owned by someone else.
05
Could the name restrict growth? A good name should still fit when the business expands.

A logo on its own is not a brand.

A logo can help people recognise the business, but it cannot do the entire job.

Your brand is also the style of your website, the quality of the images, the feeling created by the words and the consistency across everything customers see.

We build the complete identity, then make sure it works in the real world.

Bring It To Life

One brand. Every customer touchpoint.

The identity must work everywhere, from the first website visit to the packaging, printed material and emails customers receive.

Small business website, packaging and business planning materials

Website And Online Presence

The layout, photography, language, domain and calls to action must all feel like the same business.

Business cards and branded stationery on a designer's desk

Print And Stationery

Business cards, letterheads, leaflets, folders and everyday documents.

Designer sketching and developing a creative identity

Visual Direction

Logos, colours, fonts, photography, graphics and a clear style customers recognise.

Designer and client choosing colours for a new identity

Designed For The Audience

The right brand is based on your customers, competitors and ambitions, not personal preference alone.

The Complete Identity

Every detail affects how people see the business.

We bring the practical and creative parts together so the business looks established, considered and ready.

01

Business Name

Memorable, relevant, easy to understand and suitable for future growth.

02

Domain Name

The right online address, including existing domains that may be worth buying.

03

Logo And Visual Style

A strong identity that works clearly across websites, print, signs and small screens.

04

Words And Tone

The language and personality used across your website, adverts and customer communication.

05

Business Email

Professional branded email addresses that build confidence from the first message.

06

Telephone Number

A personal mobile number or a professional local or national business number.

Small business owner managing a growing online business
Name And Domain

Do not choose the name and worry about the domain later.

Your domain will appear on your website, email, business cards, leaflets, adverts, packaging and vehicles.

We consider the name and online identity together before you commit.

UK and international domain options
Names already owned but potentially available to buy
Alternative spellings and shorter marketing domains
Matching social media names
How the name works in other languages
Explore Domain Services
Brand Protection

Do you actually need a trademark?

Registration can be valuable, but it is not automatically the right expense for every new business.

Consider the value before the cost.

We look at what you may want to protect, where the business will operate and whether trademark registration is justified at your current stage.

Where protection is appropriate, we can organise specialist trademark support and help coordinate the process.

From Idea To Identity

We get the brand moving while you build the business.

You do not need to have every answer before speaking to us. Working on the idea and identity together often produces a stronger result.

STEP 01

Let’s Chat

We discuss the idea, the audience and where you want the business to go.

STEP 02

Research

We explore names, domains, competitors, markets and potential issues.

STEP 03

Create

We develop the identity, visual direction, wording and practical foundations.

STEP 04

Launch

We carry the brand through the website, email, print and marketing materials.

Do Not Wait

Your brilliant idea deserves a brilliant identity.

Let’s get the idea moving and develop the brand at the same time. One conversation could save months of delay and expensive changes later.

+ Let’s Chat